The White Balance Lens Cap at The Photojojo Store

This is awesome. I’m definitely going to pick one of these up as soon as I can. I just need to figure out which diameter I want. (My lenses are 72mm, 58mm, and 52mm.)

You may think automatic white balance is good enough. But if you’ve ever had to fix dozens (or even 100s) of photos with just slightly different colors, one-by-one, you know the true meaning of pain.

The White Balance Lens Cap leaves you no excuse for not properly white-balancing every situation you encounter.

Simply flip your camera into custom White Balance mode, snap a photo with your White Balance Lens Cap on, and your camera creates a perfect profile of the actual lighting in front of you.

Best of all, unlike a gray card, the White Balance Cap takes no extra room in your gear bag. Just replace your existing lens cap with this one and you’ll always be able to white balance with no additional equipment.

Squeeze the White Balance Lens Cap’s side tabs for easy attachment or removal, even with a lens hood in place. The center pinch-release mechanism prevents it from accidentally being bumped off, while in your bag or shooting in a crowd.

Each White Balance Lens Cap comes with both a neutral and a warm color dome. Pick whichever you prefer and give all your photos perfectly consistent white balance.

Available for lens thread sizes 52mm, 55mm, 58mm, 62mm, 67mm, 72mm and 77mm. (Don’t know your thread size? Just check the outer rim or bottom of your lens for one of these numbers.)

Note: You may look a little silly setting your white balance by taking a photo with your lens cap still on, but the results are worth it. We promise.

via The White Balance Lens Cap at The Photojojo Store.